Why Me as Your Coach?

Choosing a Coach

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Lin Cheung

If you are choosing someone to work with as your coach it is important to find someone where you have the “right chemistry.” Chances are you will be talking about areas of your life where things might not have gone so well, and sharing some of your most important hopes, aspirations and goals.  Finding someone that you click with, you feel comfortable with and in whose expertise you have confidence is likely to be pretty important in making the relationship,  and the work,  a success.

Here’s a few thoughts from me on how my unique blend of experience and expertise might be helpful to you in achieving your artistic goals.

Achieving Goals

I am a practising and exhibiting artist.  I am engaged in my own ongoing process of artistic development.  I know what it’s like to go from being an absolute beginner to wanting to show work and how to do this. This includes the practical steps of finding suitable events and venues, deciding what work to show and how to show it.  With over 15 year experience as a psychotherapist I have in-depth knowledge in how to work with people psychologically.  In coaching this means I’m working with you to look at what you want now, how your thinking and behaviour may be helpful or counter productive and looking to facilitate you in achieving your goals.  And you can have confidence that I will recognise quickly if something is deeper than coaching and refer you on to someone who can help.

Transactional Analysis

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PAC Model

I bring 15 years experience of working with people in the field of personal development.  I know about how to support myself in being effective  as coach.  For example I have my own coaching supervision where I consult with a colleague so that I’m well supported to help you.

I have a wide range of  models and tools to draw on to help you achieve your outcomes. the main model I use is transactional analysis which is widely used in organisational development, coaching. education and psychotherapy.

Running a Business

My business experience comes from having worked in organisations in sales and marketing for over 15 years and running my own businesses for the last 15 years.  Not only do I understand the theory and principles of marketing I have had lots of practice putting them to work for myself!

I’m flexible in my approach and our sessions can be either face to face or over Zoom depending on where you are based. You can send me images of your work and we can discuss them, you might want to focus on your inner critic or how to loosen up in your work.. You may wish to move from representational to abstract painting. Or, you might want to begin selling your work and are not sure how to set up.  These are just a few examples of some of the areas we might focus on.

So, what next?  I offer a free 20 minute discussion by phone or online so that we can see if we “click.” If that works then you have two options. I offer individual sessions or in blocks of four or six. Contact me to discuss options and costs.

I’ll finish by quoting Picasso.

“Every child is an artist.  The the problem is how to remain an artist once he grows up.”

To sell or not to sell…..

I had a really interesting conversation recently with a couple of people,  both artists, about the impact on an artist of taking a commercial stance to their work.  The question of whether to sell or not, and what happens to artistic integrity if we begin to take a commercial approach to our work.

Artistic Integrity

I have a background in marketing and as well as being a part time artist I am a psychotherapist and this dilemma reminds me of similar one when I first began to market myself as a therapist in private practice.  How to maintain my integrity as a therapist and be effective in selling and marketing what I do.  The basic principles of marketing are about finding out what your customers or clients want and then providing it.  But I think this becomes a difficult proposition  when it comes to something as deeply personal as art, which for me is about a creative expression of my experience of an aspect of the world.

Social Media

As a therapist I resolved this dilemma by deciding what was most important was, that I was true to myself and what I thought about therapy, regardless of any need to “sell” myself.  So, for me, the role of marketing in therapy was to find a way to be as transparent as possible.  I use a website, Twitter, Facebook and I blog, these are the marketing tools  I use to let people know about my approach and who I am, so that they can decide if they wanted to meet me and possibly work with me.

Marketing

So, how does this relate to being an artist? I think it is possible to retain our integrity and be commercial in our approach as well. I think the commercialism is about what we do with the work once we have created it.  What then becomes very important is knowing about our potential  markets – the people who may be interested in what we have to say creatively and making effective use of the various means that are available to communicate what we do to those people who may be interested.

What do you think? I’d be interested in hearing experiences of the impact of how selling your work has impacted on you.